LA ADOPCIÓN DEL CONSUMO SOSTENIBLE A TRAVÉS DE LAS TEORÍAS DEL COMPORTAMIENTO
DOI:
https://doi.org/10.51923/repae.v11i1.391Palabras clave:
Sustainability, Consumer Behavior, sustainable consumptionResumen
Este estudio explora la intersección entre las teorías del comportamiento del consumidor y las prácticas de consumo sostenible para abordar los acuciantes retos medioambientales que plantean las pautas de consumo insostenibles. A través de una revisión sistemática de la literatura, el documento sintetiza las ideas de los principales marcos de comportamiento, como la Teoría del Comportamiento Planificado, la Teoría de la Autodeterminación y el Modelo de Comportamiento Dirigido a Objetivos. Se identifican barreras críticas, como la brecha entre actitud y comportamiento, el acceso limitado a opciones sostenibles y el conocimiento insuficiente, que dificultan la adopción del consumo sostenible. El estudio concluye proponiendo estrategias de actuación, como programas educativos, esfuerzos interdisciplinares y desmercantilización, para mitigar estas barreras y promover comportamientos de consumo responsables con el medio ambiente.
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Derechos de autor 2025 Fernanda Vieira, Jose Mauro Gonçalves Nunes, Isabela Camara Biciati Moreira (Autor)
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