THE ADOPTION OF SUSTAINABLE CONSUMPTION THROUGH THE LENS OF BEHAVIORAL THEORIES

Autores

  • Fernanda Vieira FGV
  • Jose Mauro Gonçalves Nunes
  • Isabela Camara Biciati Moreira

DOI:

https://doi.org/10.51923/repae.v11i1.391

Palavras-chave:

Sustainability, Consumer Behavior, sustainable consumption

Resumo

This paper investigates the role of consumer behavior theories in promoting sustainable consumption. It highlights the impact of unsustainable consumption patterns on the environment and the critical role consumers play in driving change. The research conducts a systematic literature review, analyzing prominent theories such as the Theory of Planned Behavior, Self-Determination Theory, and the Model of Goal-Directed Behavior, to understand the drivers and barriers to sustainable consumption. Key obstacles, including the attitude-behavior gap, knowledge deficits, and accessibility issues, are explored. The paper also proposes solutions, emphasizing education, demarketing strategies, and interdisciplinary collaboration to overcome these challenges and foster sustainable behaviors.

Downloads

Não há dados estatísticos.

Referências

Ajzen, I. (1991). The Theory of Planned Behavior. Organizational behavior and human decision processes, 50(2), 179-211. ScienceDirect. https://doi.org/10.1016/0749-5978(91)90020-T

Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191-215. https://psycnet.apa.org/doi/10.1037/0033-295X.84.2.191

Bar Am, J., Malik, A., Noble, S., & Frey, S. (2023, February 6). Do consumers care about sustainability & ESG claims? | McKinsey. McKinsey & Company. Retrieved October 16, 2024, from https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets

Deci, E. L. (1971). Effects of externally mediated rewards on intrinsic motivation. Journal of Personality and Social Psychology, 18(1), 105-115. https://doi.org/10.1037/h0030644

Deci, E. L., Koestner, R., & Ryan, R. M. (1999). A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation. Psychological bulletin, 125(6), 627–700. https://doi.org/10.1037/0033-2909.125.6.627

Deci, E. L., & Ryan, R. M. (1985). Intrinsic Motivation and Self-Determination in Human Behavior. Springer US. 978-1-4899-2273-1

Giulio, A. D., Fischer, D., Schäfer, M., & Blättel-Mink, B. (2014, 4). Conceptualizing sustainable consumption: toward an integrative framework. Sustainability: Science, Practice and Policy, 10(1), 45-61. 10.1080/15487733.2014.11908124

Glavicˇ, P. (2021). Evolution and Current Challenges of Sustainable Consumption and Production. Sustainability. MDPI. doi.org/10.3390/su13169379

Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(10), 472-482. 10.1086/586910

Gupta, S., & Ogden, D. T. (2009). To buy or not to buy? A social dilemma perspective on green buying. Journal of Consumer Marketing, 26(6), 378-393. 10.1108/07363760910988201

Hadleigh, S. (2020, May 11). The European environment — state and outlook 2020: knowledge for transition to a sustainable Europe. European Environment Agency. Retrieved October 16, 2024, from https://www.eea.europa.eu/soer/2020

Johnstone, M.-L., & Tan, L. P. (2015). Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour. Journal of Business Ethics, 132(2), 311-328. 10.1007/s10551-014-2316-3

Kotler, P. (2011, July). Reinventing Marketing to Manage the Environmental Imperative. Journal of Marketing, 75.

Kotler, P., & Levy, S. J. (1971, November-December). Demarketing, yes, demarketing. Harvard Business Review, 79.

OECD. (2017, 5). Tackling Environmental Problems with the Help of Behavioural Insights. OECD iLibrary. https://doi.org/10.1787/9789264273887-en

Oslo Rountable on Sustainable Production and Consumption. (1994). [Oslo Roundtable] 1.2 Defining sustainable consumption. Retrieved October 13, 2024, from https://enb.iisd.org/consume/oslo004.html

Perugini, M., & Bagozzi, R. R. (2001). The role of desires and anticipated emotions in goal-directed behaviours: Broadening and deepening the theory of planned behaviour. British Journal of Social Psychology, 40(1), 79-98. 10.1348/014466601164704

Ronda, L. (2024, Jan 18). Overcoming barriers for sustainable fashion: bridging attitude-behaviour gap in retail. International journal of retail & distribution management, 52. https://doi.org/10.1108/IJRDM-02-2023-0056

Šajn, N. (2020, October). Sustainable consumption. European Parliament. Retrieved October 13, 2024, from https://www.europarl.europa.eu/RegData/etudes/BRIE/2020/659295/EPRS_BRI(2020)659295_EN.pdf

Tighe, D. (2024, January 29). Evolution of sustainable shopping worldwide 2022. Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1377869/global-shift-to-buying-sustainable-products/

United Nations. (n.d.). Sustainable consumption and production. the United Nations. Retrieved October 10, 2024, from https://www.un.org/sustainabledevelopment/sustainable-consumption-production/

Webb, D., Soutar, G. N., Mazzarol, T., & Saldaris, P. (2013). Self-determination theory and consumer behavioural change: Evidence fromahousehold energy-saving behaviour study. Journal of Environmental Psychology, 35, 59-66. Elsevier. 10.1016/j.jenvp.2013.04.003

White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3), 22-49. 10.1177/0022242919825649

Wintschnig, B. A. (2021). The Attitude-Behavior Gap-Drivers and Barriers of Sustainable Consumption. Junior Management Science, 6(2), 342-346. https://doi.org/10.5282/jums/v6i2pp324-346

World Commission on Environment and Development. (1987). Our Common Future: Report of the World Commission on Environment and Development. Sustainable Development Goals. Retrieved October 13, 2024, from https://sustainabledevelopment.un.org/content/documents/5987our-common-future.pdf

Wright, J. D. (Ed.). (2015). International Encyclopedia of the Social & Behavioral Sciences. Elsevier Science.

Zalando. (2021, April 20). Zalando: Attitude-Behavior Gap Report | Zalando Corporate. Zalando Corporate Website. Retrieved October 16, 2024, from https://corporate.zalando.com/en/our-impact/sustainability/sustainability-reports/attitude-behavior-gap-report

Downloads

Publicado

2025-04-30

Como Citar

Vieira, F., Gonçalves Nunes, J. M., & Camara Biciati Moreira, I. (2025). THE ADOPTION OF SUSTAINABLE CONSUMPTION THROUGH THE LENS OF BEHAVIORAL THEORIES. REPAE - Revista De Ensino E Pesquisa Em Administração E Engenharia, 11(1), 39–51. https://doi.org/10.51923/repae.v11i1.391

Artigos Semelhantes

1 2 > >> 

Você também pode iniciar uma pesquisa avançada por similaridade para este artigo.