The REGENERATIVE TURN

GENERATIVE GOVERNANCE AND DIGITAL TECHNOLOGIES AS VECTORS OF RESILIENCE IN COMPLEX ORGANIZATIONAL ECOSYSTEMS

Authors

DOI:

https://doi.org/10.51923/repae.v12i01.412

Keywords:

Regenerative economy, Generative governance, Sustainable innovation, Digital technologies, Organizational resilience

Abstract

The article analyzes how the articulation between regenerative economy, generative governance, and emerging digital technologies can enable organizations to transition to operating models that produce a net positive socio-environmental impact in polycrisis contexts. Starting from the diagnosis of functional exhaustion of traditional sustainability, the study proposes that regeneration requires, simultaneously, the decoupling between economic growth and environmental degradation and the deliberate recoupling between corporate strategy and biological cycles. Methodologically, this is a qualitative, exploratory-descriptive research that combines a recent review of the international literature (2023+) with multiple case studies of large corporations and a benchmark regulatory arrangement (Nestlé, Siemens, Unilever, and the European Green Deal ecosystem), based on documentary and thematic content analysis structured according to Gioia's protocol. The results identify four central mechanisms by which these paradigms reinforce each other: (i) regenerative innovation supported by digital technologies that function as the sensory infrastructure of the ecosystem (IoT, digital twins, AI); (ii) an internal culture of experimentation and learning, enabled by generative governance arrangements; (iii) multistakeholder orchestration that repositions the firm as nodal in regenerative collaborative networks; and (iv) strengthening organizational resilience and sustainable competitive advantage. Additionally, the paradox of scale is discussed, highlighting risks of “green colonialism” and rebound effects associated with the expansion of resource-intensive clean technologies. Theoretically, the article offers an integrated framework for studying sustainable innovation, uniting fundamentals of ecological economics and organizational theory and suggesting “regenerative capacity” as an extension of the Resource-Based View. From a practical standpoint, it presents guidelines for managers and policymakers seeking to align governance, technology, and business strategy with systemic regeneration.

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Author Biographies

Luís Guedes, FIA Business School

Post-doctoral degree in Administration (2024) and PhD in Administration (2012) from the Postgraduate Program in Administration at FEA/USP; Master's degree in Administration from FGV/EAESP (2004). Specialist in Telecommunications from FEI (1999), where he graduated in Electrical Engineering, with an emphasis on Computers (1995). He also completed the International Executive MBA at FIA (2007), with extensions at the Universities of Cambridge (UK), Lyon (FRA) and Vanderbilt (USA). More than twenty-five years of professional experience in the technology sector, ten of which were spent as an executive in the areas of Finance, Market Intelligence and Corporate Development, with stints at Google, Telefônica, Embratel and NEC. Currently, he is a Professor at FIA Business School and FAAP, teaching courses related to Innovation Management and Artificial Intelligence.

Argollo, Fundação Getúlio Vargas

Holds degrees in Business Administration and Accounting. MBA in Finance from FGV and MBA in Compliance from USP, CPC-A certification from FGV, ESG certification from CFI (Corporate Finance Institute), and certifications in Managing Responsibly: Practicing Sustainability, Responsibility and Ethics from Manchester University, Regenerative and Systemic Culture (DDR), and Philosophy from Nova Acropole. Co-author of the book: ESG: The Green Swan and Stakeholder Capitalism. Creator of the Regenerative Leadership methodology – ALIGN YOURSELF.

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Published

2026-04-30

How to Cite

Guedes, L., & Argollo, A. (2026). The REGENERATIVE TURN: GENERATIVE GOVERNANCE AND DIGITAL TECHNOLOGIES AS VECTORS OF RESILIENCE IN COMPLEX ORGANIZATIONAL ECOSYSTEMS. Journal of Teaching and Research in Administration and Engineering, 12(01), 1–17. https://doi.org/10.51923/repae.v12i01.412

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